Targeting the New Screens in Our Lives

Tag: Mobile Advertising

What are Apple, Google & Facebook doing in Mobile?

Posted by Emily Rogers (Freeman) in Blog. No Comments

24th August

The big guns have been busy lately, launching new products, creating relationships and burning bridges. Check out the articles below to find out why Google won’t let Apple have youTube anymore, what Facebook is doing with Mobile Ads and how Google is rolling out their mobile payments capability.

Aus Mobile Ad Spending To Increase by 65% Next Year

Posted by Emily Rogers (Freeman) in Blog. No Comments

23rd August

A recent article on B&T reported that advertising spending on mobile is predicted to increase by more than 65% in the next year. This data comes from the PWC Global Entertainment and Media Outlook for 2012 – 2016. This is of course off a fairly low base, but the data suggests the tipping point is almost here for local mobile ad spending.

What’s The Point of Mobile Marketing?

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. 2 comments
What’s The Point of Mobile Marketing?

20th June

It’s OK, I’m not questioning the validity of our existence.  But I do think it’s important that we think about The Point.  So what IS the point of your Mobile Marketing Campaign?

Facebook & Amazon Plans for Mobile Advertising

Posted by Emily Rogers (Freeman) in Article Share, Blog. No Comments

2nd June

A good snapshot article from Mobile Marketer, summarising some of the rumours we’re hearing about Facebook and Amazon, and their potential investments in the mobile space.

Australian Smartphone Usage On The Rise

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

22nd May

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.