Targeting the New Screens in Our Lives

Aus Mobile Ad Spending To Increase by 65% Next Year

Posted on August 23rd, by Emily Rogers (Freeman) in Blog. No Comments

A recent article on B&T  reported that advertising spending on mobile is predicted to increase by more than 65% in the next year.  This data comes from the PWC Global Entertainment and Media Outlook for 2012 – 2016.  This is of course off a fairly low base, but the data suggests the tipping point is almost here for local mobile ad spending.

According to the B&T article, PWC explained that mobile ad spending in Australia remains modest because only 25% of websites are optimised for mobile. That suggests the next few years are going to be huge for mobile ad spending. Once organisations get to grips with optimising, building and supporting for mobile, the need to generate traffic from multiple devices will increase exponentially.

Is your web presence optimised for mobile?  Do you have a long term strategy for mobile presence?  What about in marketing – how do you create mobile destinations to support your promotional and marketing activity?  For some tips on developing for mobile, check out our own Andrew Jacobs’ recent article 10 tips for mobile campaign site success. 



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