Tag: Facebook
Facebook & Amazon Plans for Mobile Advertising
2nd June
A good snapshot article from Mobile Marketer, summarising some of the rumours we’re hearing about Facebook and Amazon, and their potential investments in the mobile space.
Geordie Shore 2
10th April
The Objective:
Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments.
The Challenge:
With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share with friends via Facebook & Twitter and save the premiere and weekly screening dates to the calendar on their smartphone.
The Execution:
Mobile Banners skewed to Ppl 16-29 apps and msites (Technology, Digital, Entertainment, Social Savvy) were optimised to drive customers to a custom HTML5 mobile site, featuring mobile optimised video, click to calendar, Facebook and Twitter links.
Outcomes
Exceeded Impressions, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Site Engagement Rates
Achieved target number of video views
Achieved above benchmark calendar subscriptions
Exceeded Facebook and Twitter share targets
Facebook Buys Potential Rival Instagram for $1 Billion
10th April
Facebook has done a deal to acquire mobile photo sharing app Instagram for approximately $1 billion in cash and stock. Instagram will remain an independently branded standalone app that’s separate from Facebook, but the services will increase their ties to each other.
Underworld Awakening
9th April
The Objective:
Reach 16 to 39 year old movie goers with highly engaging rich media ad units to build awareness and drive box office sales.
The Challenge
Create a series of rich media ad units with part of a restricted media budget to drive box office sales in the lead up to and following the release of the Underworld Awakening movie premiere
The Execution:
Rich animated mobile banners targeted to 16-39 year olds in technology, movies, gaming, social, entertainment & news apps and msites were optimised to drive customers to interact with a custom animated mobile ad featuring mobile optimised video, click to calendar plus Facebook & site links.
Outcomes
Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Rich Media Engament Rates
Exceeded target number of video views
Achieved benchmarked calendar subscriptions
Achieved Facebook and site share targets
The Devil Inside
9th April
The Objective:
Raise awareness of the Devil Inside movie release among the target demographic through high impact media placements and mobile video.
The Challenge:
Create simple yet engaging mobile media placements to drive movie goers to the Devil Inside trailer, mobile site and iPhone application.
The Execution:
Mobile banners targeted to 16-24 year olds across a diverse range of apps and msites, were optimised to drive movie goers to key mobile destinations. Click to Movie Trailer direct from banner. Click to Mobile site and click to download with the aim of reaching the maximum number of unique customers.
Outcomes
Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded completed video view goals
Exceeded site visits targets
Achieved targeted app downloads
