It’s OK, I’m not questioning the validity of our existence. But I do think it’s important that we think about The Point. So what IS the point of your Mobile Marketing Campaign?
iOS 6. It’s been the big news in mobile circles this week, although ultimately the news is not particularly world changing. Here’s a quick Q&A to cover off the basics, in case you were wanting to appear well-informed next time you run into an Apple geek
The latest information loaded slide pack from Mary Meeker has been getting quite a lot of shares this week. It’s quite U.S. centric, but if you’re interested in that market there are many many insights of relevance.
What’s happening? Well, it’s all happening apparently! Using your smartphone to do your banking is not niche anymore, according to the big 4 banks in Australia.
Given we’ve only just hit 50% smartphone adoption, it’s pretty remarkable to see this report from Telsyte, predicting 5 million tablets in the Australian market by 2016. That’s up from 2.6 million in 2011.