Drive brand awareness of the Optus Holiday specials to the target audience by leveraging the convenience, user experience, and targeting capabilities of the Snakk mobile network.
Create an advanced rich media execution and engaging HTML 5 animated mSite experience allowing consumers to view the Optus Christmas product range and directly locate their nearest store.
Expose the target audience to the brand across a wide breadth of sites throughout the day, increasing brand awareness at contextually relevant moments.
Animated Banners to Rich Media
Placements: Premium Contextual environments CPM
Flash-like banners expanded directly over the user’s content on initiation to reveal an animated product carousel and store location tool, driving customers in-store or to the weekly deals content.
Rich banners to Mobile site
Targeted mobile banners drove consumers to an HTML5 animated mobile site to discover the M selections product range and directly locate their nearest store for purchase. Users looking for instant purchase assistance were able to click-to-call the Optus call centre, view terms and conditions specific to each product and click directly to the … Read More »
Increase the awareness of the UTS:Insearch offering including course info, times and availability.
Drive the niche demographic of Year 12 students (aged 17-19) to a dedicated mobile site where potential students can access course info and register interest for course applications via a detailed mobile web form or via the UTS call centre.
Mobile banners targeted to 17-19 year olds in apps and msites (Entertainment, Music, Social, Sports, Shopping) were optimised to drive students to interact with a custom HTML5 mobile site to learn about the UTS program, discover relevant course info, and register interest via a detailed course registration form or click to call functionality.
Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded course information visit targets
Exceeded qualified course registration targets
Exceeded qualified call centre enquiries