Targeting the New Screens in Our Lives

Category: Blog

What Australia had to say about Apple’s new iPhone 5

Posted by Emily Rogers (Freeman) in Blog. Comments Off

13th September

After weeks of rumour and speculation, Apple has launched the much awaited iPhone 5.  So what does Australia think?

From Marketing Magazine - iPhone 5 announced. Could It Save the US Economy? Apple sure knows how to get people talking. The eyes of not only the tech world were on San Francisco early this morning (AEDT) for the unveiling of the Apple iPhone 5. But in typical Apple style the event transcended the bounds of the techno-sphere, watched intently by many, including business circles…<read more>

From B&T – Digital Marketers Let Down By Underwhelming iPhone. The perks of Apple’s new iPhone5 have been overshadowed by its “hugely disappointing” lack of near field communication (NFC) capabilities, digital marketers today told B&T… <read more>

From Dynamic Business Magazine –  Apple Fans Rally For iPhone 5 Launch. After weeks of hype and speculation, Apple unveiled a slimmer, faster and bigger iPhone 5 … Read More »

Are you Ready for Mobile Grocery Shopping?

Posted by Emily Rogers (Freeman) in Blog. Comments Off

30th August

A recent article in BandT has highlighted the opportunity for supermarkets to begin competing on convenience (rather than price) by tapping into consumers’ smartphone use.

Both Coles & Woolies have apps on the market to support various elements of the shopping process – from list development to store & aisle mapping and even links to online ordering. As this capability is refined over time, mobile grocery shopping is set to take off in Australia in the very near future. According to Nielsen, 35% of Australians had bought groceries on the web in the past month, and there is no reason these shoppers (and more) could not be converted to mobile shoppers.

Read the full article on the BandT site

Are You Spending 7% of Your Ad Budget on Mobile?

Posted by Emily Rogers (Freeman) in Blog. Comments Off

30th August

An interesting study commissioned by the Mobile Marketing Association has recommended a target level of spend on mobile advertising of 7% of total ad budget. They also advise that this should build up to 10% over the next 4 years. The MMA has published a White Paper: Mobile’s Share of the Mix – Marketing Evolution detailing their findings, which you can download from the MMA website.

What are Apple, Google & Facebook doing in Mobile?

Posted by Emily Rogers (Freeman) in Blog. No Comments

24th August

The big guns have been busy lately, launching new products, creating relationships and burning bridges. Check out the articles below to find out why Google won’t let Apple have youTube anymore, what Facebook is doing with Mobile Ads and how Google is rolling out their mobile payments capability.

Aus Mobile Ad Spending To Increase by 65% Next Year

Posted by Emily Rogers (Freeman) in Blog. No Comments

23rd August

A recent article on B&T reported that advertising spending on mobile is predicted to increase by more than 65% in the next year. This data comes from the PWC Global Entertainment and Media Outlook for 2012 – 2016. This is of course off a fairly low base, but the data suggests the tipping point is almost here for local mobile ad spending.