Targeting the New Screens in Our Lives

Tag: Mobile measurement

Ads in Mobile Video Critical Revenue Opportunity

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

7th May

A new report from Adobe has found that online video ad consumption is beginning to mirror that of traditional TV commercials. According to Jeremy Helfand from Adobe, over the next three years, two-thirds of the world’s mobile data traffic will be video, and serving ads into mobile video will become a critical revenue opportunity for publishers.

Australian Publishers To Abandon Mobile Apps

Posted by Emily Rogers (Freeman) in Blog, Featured. No Comments

23rd February

Andrea Sophocleous from The Australian Newspaper takes a look at the issue of Mobile Measurement in newspaper publishing and the major hurdles involved in tracking usage of Mobile Apps.