Tag: Click to Calendar
Geordie Shore 2
10th April
The Objective:
Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments.
The Challenge:
With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share with friends via Facebook & Twitter and save the premiere and weekly screening dates to the calendar on their smartphone.
The Execution:
Mobile Banners skewed to Ppl 16-29 apps and msites (Technology, Digital, Entertainment, Social Savvy) were optimised to drive customers to a custom HTML5 mobile site, featuring mobile optimised video, click to calendar, Facebook and Twitter links.
Outcomes
Exceeded Impressions, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Site Engagement Rates
Achieved target number of video views
Achieved above benchmark calendar subscriptions
Exceeded Facebook and Twitter share targets
Underworld Awakening
9th April
The Objective:
Reach 16 to 39 year old movie goers with highly engaging rich media ad units to build awareness and drive box office sales.
The Challenge
Create a series of rich media ad units with part of a restricted media budget to drive box office sales in the lead up to and following the release of the Underworld Awakening movie premiere
The Execution:
Rich animated mobile banners targeted to 16-39 year olds in technology, movies, gaming, social, entertainment & news apps and msites were optimised to drive customers to interact with a custom animated mobile ad featuring mobile optimised video, click to calendar plus Facebook & site links.
Outcomes
Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Rich Media Engament Rates
Exceeded target number of video views
Achieved benchmarked calendar subscriptions
Achieved Facebook and site share targets
