Tag: Mobile Advertising
Australian agencies ‘surprising lack of urgency’ for mobile
16th May
An article in Mumbrella today has revealed data from a new report from Google focussing on Australian smartphone usage. According to Mumbrella, Google’s head of mobile advertising in Australia Jason Pellegrinio has identified to two key trends in the Australian market.
Singtel (Optus) buys 3D Ad Startup, AdJitsu
9th May
Singtel is the parent company of Australia’s telco Optus, and Allen Lew, CEO of Optus’ Digital Life division said of the acquisition that it would allow Singtel to become a “significant mobile marketing entity”.
Ads in Mobile Video Critical Revenue Opportunity
7th May
A new report from Adobe has found that online video ad consumption is beginning to mirror that of traditional TV commercials. According to Jeremy Helfand from Adobe, over the next three years, two-thirds of the world’s mobile data traffic will be video, and serving ads into mobile video will become a critical revenue opportunity for publishers.
Why don’t Advertisers Spend More on Mobile?
2nd May
Tan Tmangraksat from Velti has written an interesting article for Mobile Commerce Daily, called “3 Things That Need to Happen For Mobile Ad Spending To Increase”.
Contiki
10th April
The Objective:
Generate awareness of Contiki 2012 Tours among the target demographic, and drive take-up of the $100 discount offer via high impact mobile media placements in contextually relevant environments.
The Challenge:
To package in a free mobile optimised site as part of a low budget media buy. The site needed to encourage customers to sign up to recive a tour brochure and a $100 discount voucher to redeem when booking a Contiki holiday.
The Execution:
Mobile Banners skewed to Ppl 21-25 in apps and msites (Travel, Social, Fashion, Entertainment, News & Sport), were optimised to drive customers to the custom mobile site for registration. Upon completed registration, users were automatically served a Contiki teaser video and sent the voucher and link to download the brochure.
Outcomes
Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Unique Site Visits conversions
Achieved above benchmark voucher registrations
63% of video views completed post … Read More »
