Tag: Registration
Contiki
10th April
The Objective:
Generate awareness of Contiki 2012 Tours among the target demographic, and drive take-up of the $100 discount offer via high impact mobile media placements in contextually relevant environments.
The Challenge:
To package in a free mobile optimised site as part of a low budget media buy. The site needed to encourage customers to sign up to receive a tour brochure and a $100 discount voucher to redeem when booking a Contiki holiday.
The Execution:
Mobile Banners skewed to Ppl 21-25 in apps and msites (Travel, Social, Fashion, Entertainment, News & Sport), were optimised to drive customers to the custom mobile site for registration. Upon completed registration, users were automatically served a Contiki teaser video and sent the voucher and link to download the brochure.
Outcomes
Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Unique Site Visits conversions
Achieved above benchmark voucher registrations
63% of video views completed post registration
UTS:Insearch
9th April
The Objective:
Increase the awareness of the UTS:Insearch offering including course info, times and availability.
The Challenge:
Drive the niche demographic of Year 12 students (aged 17-19) to a dedicated mobile site where potential students can access course info and register interest for course applications via a detailed mobile web form or via the UTS call centre.
The Execution:
Mobile banners targeted to 17-19 year olds in apps and msites (Entertainment, Music, Social, Sports, Shopping) were optimised to drive students to interact with a custom HTML5 mobile site to learn about the UTS program, discover relevant course info, and register interest via a detailed course registration form or click to call functionality.
Outcomes
Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded course information visit targets
Exceeded qualified course registration targets
Exceeded qualified call centre enquiries
