Targeting the New Screens in Our Lives

Tag: Google

Australian Smartphone Usage On The Rise

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

22nd May

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.

Have You Seen The Future?

Posted by Emily Rogers (Freeman) in Article Share, Blog, Facebook, Twitter. No Comments
Have You Seen The Future?

18th May

Have you seen Google’s Project Glass video? It’s a very early stage concept video, so there’s no word on when we might be living in a world where weirdos walk around talking to themselves while wearing geeky glasses. But it may be in our not too distant future!

Does Your Company Need a Mobile Champion?

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

2nd May

Last week, Google launched an interactive, rich-media document called “Mobile Playbook – The Busy Executive’s Guide to Winning with Mobile”.   Practicing a bit of what they preach, Google recommend reading the document on your tablet, but it’s accessible online, or via a PDF.

Google’s Top 12 Predictions for Mobile in 2012

Posted by Emily Rogers (Freeman) in Blog. No Comments

27th February

Google’s head of Global Mobile, Jason Spero, has published his top 12 predictions for major developments in mobile in 2012.
Jason writes “Consumers are having a love affair with their smartphones. They have become the first thing we reach for in the morning and the last thing we put down at night.”