Targeting the New Screens in Our Lives

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Australian Smartphone Usage On The Rise

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

22nd May

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.