Tag: Case Study
Kids. What Could Be More Important?
13th June
In the last few weeks we’ve been working with UNICEF and their agency PHD, to support the campaign 28 Days to Save a Child’s Life. The mobile banners we created click through to a mobile site that allows people to donate directly via Paypal. It’s a really simple campaign proposition, but sometimes that’s all it needs to be.
Geordie Shore 2
10th April
The Objective:
Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments.
The Challenge:
With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share with friends via Facebook & Twitter and save the premiere and weekly screening dates to the calendar on their smartphone.
The Execution:
Mobile Banners skewed to Ppl 16-29 apps and msites (Technology, Digital, Entertainment, Social Savvy) were optimised to drive customers to a custom HTML5 mobile site, featuring mobile optimised video, click to calendar, Facebook and Twitter links.
Outcomes
Exceeded Impressions, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded Site Engagement Rates
Achieved target number of video views
Achieved above benchmark calendar subscriptions
Exceeded Facebook and Twitter share targets
