The Objective:

The primary objective of the campaign was to drive entries to the Pepsi Max Cash or Car competition via the mobile site whilst also building awareness of the competition and its prizes.

The Challenge:

Customers were not able to enter the competition without a unique code from the product packaging. So the challenge was to bring the competition to the awareness of the the target demographic, drive customers in store to buy a bottle of pepsi and then have them to return to the mobile site to enter.

The Execution:

Stage 1: Mobile Banners optimized to to gaming, entertainment, sports environments across multiple publishers drove users to an Animated HTML 5 Pepsi mobile site to learn about the competition, its prizes and how to win.

Stage 2: Users purchased a Pepsi Max and were prompted to enter the mobile url into their mobile phone for a chance to win.

Outcomes

• Exceeded Impression, Click , & CTR targets
• Exceeded targeted unique audience goal
• Exceeded qualified registration targets
• 22% Conversion form visit to entry