The Objective:

Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments.

The Challenge:

With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share with friends via Facebook & Twitter and save the premiere and weekly screening dates to the calendar on their smartphone.

The Execution:

Mobile Banners skewed to Ppl 16-29 apps and msites (Technology, Digital, Entertainment, Social Savvy) were optimised to drive customers to a custom HTML5 mobile site, featuring mobile optimised video, click to calendar, Facebook and Twitter links.

Outcomes

• Exceeded Impressions, Click , & CTR targets
• Exceeded targeted unique audience goal
• Exceeded Site Engagement Rates
• Achieved target number of video views
• Achieved above benchmark calendar subscriptions
• Exceeded Facebook and Twitter share targets

Tags: Case Study, Click to Calendar, Facebook, HTML5, Mobile Advertising, Mobile Video, Outcomes, Twitter

Case Study Click to Calendar Facebook HTML5 Mobile Advertising Mobile Video Outcomes Twitter