Targeting the New Screens in Our Lives

Underworld Awakening

Posted on April 9th, by admin in Case Studies. No Comments

The Objective:

Reach 16 to 39 year old movie goers with highly engaging rich media ad units to build awareness and drive box office sales.

The Challenge

Create a series of rich media ad units with part of a restricted media budget to drive box office sales in the lead up to and following the release of the Underworld Awakening movie premiere

The Execution:

Rich animated mobile banners targeted to 16-39 year olds in technology, movies, gaming, social, entertainment & news apps and msites were optimised to drive customers to interact with a custom animated mobile ad featuring mobile optimised video, click to calendar plus Facebook & site links.


  • Exceeded Impression, Click , & CTR targets
  • Exceeded targeted unique audience goal
  • Exceeded Rich Media Engament Rates
  • Exceeded target number of video views
  • Achieved benchmarked calendar subscriptions
  • Achieved Facebook and site share targets


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