Targeting the New Screens in Our Lives

The Good and Bad of Olympics Mobile Marketing

Posted on August 12th, by Emily Rogers (Freeman) in Uncategorized. No Comments

Check out these Olympic mobile marketing efforts from Visa, McDonalds and Coca Cola:

Visa flaunts Olympic sponsorship through video-heavy mobile ads
McDonald’s goes for mobile gold in London with 1M app downloads
An Olympic lesson on how to botch a mobile marketing campaign

And Google has released mobile search data for the Olympics revealing a massive increase in mobile search traffic over the last few weeks.