The Good and Bad of Olympics Mobile Marketing
Check out these Olympic mobile marketing efforts from Visa, McDonalds and Coca Cola:
Visa flaunts Olympic sponsorship through video-heavy mobile ads
McDonald’s goes for mobile gold in London with 1M app downloads
An Olympic lesson on how to botch a mobile marketing campaign
And Google has released mobile search data for the Olympics revealing a massive increase in mobile search traffic over the last few weeks.
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