Reach the maximum number of consumers in contextually relevant environments (Music, Gaming, Entertainment and Design) with highly engaging, interactive mobile ads.
Create a series of Rich animated ads that allow consumers to express their creativity while showcasing the Intel Visibly Smart 2nd Gen Core Processor Family.
Highly engaging rich media mobile banners drove commuters on mobile to engage the Intel brand in a Visually Smart way with 4 market-first rich-media gaming concepts for music, gaming, video and design. Banner expanded directly over the app and msite content to reveal an interactive game and users were invited to take a visibly smart challenge . On successful completion of the challenge the user’s screen cracked to reveal a ‘Visibly Smart’ fact, challenging them to play again or share with a friend.
Exceeded Impression, Click , & CTR targets
Exceeded targeted unique audience goal
Exceeded targeted rich ad interaction benchmarks
Exceeded targeted completed game plays
Achieved bench mark social sharing goals