Targeting the New Screens in Our Lives

Tag: Australia

Australian Smartphone Usage On The Rise

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

22nd May

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.

Australian agencies ‘surprising lack of urgency’ for mobile

Posted by Emily Rogers (Freeman) in Article Share, Blog, Featured. No Comments

16th May

An article in Mumbrella today has revealed data from a new report from Google focussing on Australian smartphone usage. According to Mumbrella, Google’s head of mobile advertising in Australia Jason Pellegrinio has identified to two key trends in the Australian market.

Exploring our Future Mobile Life

Posted by Emily Rogers (Freeman) in Article Share, Blog. No Comments

4th May

Research Company TNS has released a report called How Mobile Raises the Bar For Brand Comms.