Targeting the New Screens in Our Lives

Are You Spending 7% of Your Ad Budget on Mobile?

Posted on August 30th, by Emily Rogers (Freeman) in Blog. Comments Off

An interesting study commissioned by the Mobile Marketing Association has recommended a target level of spend on mobile advertising of 7% of total ad budget. They also advise that this should build up to 10% over the next 4 years. The MMA has published a White Paper: Mobile’s Share of the Mix – Marketing Evolution detailing their findings, which you can download from the MMA website.

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