Drive brand awareness of the Optus Holiday specials to the target audience by leveraging the convenience, user experience, and targeting capabilities of the Snakk mobile network.
Create an advanced rich media execution and engaging HTML 5 animated mSite experience allowing consumers to view the Optus Christmas product range and directly locate their nearest store.
Expose the target audience to the brand across a wide breadth of sites throughout the day, increasing brand awareness at contextually relevant moments.
Animated Banners to Rich Media
Placements: Premium Contextual environments CPM
Flash-like banners expanded directly over the user’s content on initiation to reveal an animated product carousel and store location tool, driving customers in-store or to the weekly deals content.
Rich banners to Mobile site
Targeted mobile banners drove consumers to an HTML5 animated mobile site to discover the M selections product range and directly locate their nearest store for purchase. Users looking for instant purchase assistance were able to click-to-call the Optus call centre, view terms and conditions specific to each product and click directly to the Optus site for purchase.
[sws_2_column title="" rightmargin="Outcomes "] Outcomes
- Exceeded impression, click , & CTR targets
- Exceeded targeted unique audience goal
- High engagement with Optus product pages
- High engagement rate with Optus Rich Media
- Exceeded Store Location Targets
- Click to Call Targets Exceeded
- CTR Bench Mark Exceeded
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