Targeting the New Screens in Our Lives

Online Australians use Mobile Internet more than Newspapers

Posted on April 15th, by Emily Rogers (Freeman) in Blog, Featured. No Comments

According to Nielsen’s State of The Market Report for Australia in February 2012, Australian Online Consumers spend more than 4 hours a week accessing the internet from their mobile phones.

The report breaks down Weekly Time Spent across media by Online Australians and shows that Australians spend more time accessing the internet on the mobile phone than they do reading newspapers or magazines.  Surprisingly, tablet usage came out ahead of mobile phone usage, with Online Australians spending over 5 hours per week accessing the internet via a tablet.

You can view Nielsen’s Full Report here 



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