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NFC is coming to Australia

Posted on August 20th, by Emily Rogers (Freeman) in Blog. No Comments

Have you been wondering about NFC lately?  We get a lot of questions from clients asking when NFC will really take off in Australia.  We all know it’s coming and it’s going to be big, but when will we need to start incorporating NFC planning into our product, promotion & marketing plans?

To help clear up some of the confusion, we recently wrote an article for Dynamic Business Magazine explaining some of the basics about NFC and what we can expect in the coming months.

To most Australians, NFC is probably something that sounds a bit like a roast chicken franchise. Which is fine, because by the time NFC reaches mass adoption in Australia, it won’t matter if you’ve heard of it or not. It will just work.  Before long, you will be using NFC on your smartphone on a daily basis, without even realising it.  Just like you don’t need to understand anything about plumbing to get water out of a tap.   NFC stands for Near Field Communications. So, without getting the slightest bit technical, NFC enables…… read the full article by Snakk Media on the Dynamic Business site.