Targeting the New Screens in Our Lives

Mobile TV Viewing to Be 3 Hours / Month on Tablets by 2014

Posted on March 21st, by Emily Rogers (Freeman) in Blog, Featured. No Comments

A new report from Juniper Research finds that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014.

The report, ‘Mobile TV: Applications, Devices and Opportunities 2012-2016‘ finds that as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, consumers will increase their viewing times.

The prediction may be less relevant in the Australian Market.  According to Juniper, the increase will be most apparent in North America where there is already significant mobile TV usage, and where internet TV services such as Hulu and Netflix are extremely popular.

Other key findings from the report include:

  • The number of users of streamed mobile TV services on smartphones will increase by 2.8x between 2011 and 2016.
  • The majority of broadcast mobile TV users will be from the Far East & China.
  • Subscriptions will make up the vast majority of mobile TV revenues.

The ‘Mobile TV ~ What’s On?‘ whitepaper is available to download from Juniper Research together with further details of the full study.

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