Targeting the New Screens in Our Lives

Mobile Commerce Booming in Europe

Posted on June 4th, by Emily Rogers (Freeman) in Article Share, Blog. No Comments

If the European market is of interest, or you’re keen to see some more big growth numbers for mobile, check out the Zanox Mobile Performance Barometer.

It’s a piece of research covering trends in mobile commerce growth from Zanox, a leading performance advertising network in Europe .  The infographic summarises results from 1000 advertising campaigns run on the Zanox European network in 2011, and shows exceptional growth in all categories.  According to Zanox, they’ve seen 313% growth year on year in mobile commerce revenues across their network, and they’re seeing one mobile transaction  every 15 seconds.

Europe has notable differences to the Australian market, particularly in terms of device and usage behaviours, but the same general growth trends are reflected in all the major western markets.

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