Targeting the New Screens in Our Lives

Marking Mag – Mobile First Article

Posted on July 16th, by AndrewJacobs in Blog, Featured. No Comments

We’ll be doing regular posts on the Marketing Mag blog. Here is our first one on the importance of thinking mobile first.

“Smartphones and tablets have become our first screens for communication, entertainment and discovery. They are the first devices we reach for in the morning and the last we interact with before we fall asleep. With these new mobile screens in our lives we are reading news, playing games, looking for local information, researching products, making purchases and engaging with ads – whenever and wherever we like.

The term ‘mobile first’ has been floating around the industry for a few years now. Digital innovator Luke Wroblewski likely coined it in 2009, but it wasn’t until Mobile World Congress in February 2010 that it was well and truly thrust into the mainstream vernacular when Eric Schmitt announced it as Google’s new doctrine for the future.

So what do we mean when we say you should be thinking mobile first?” Check out the full post on @marketingmag to find out