Targeting the New Screens in Our Lives

Tablets & Mobile Devices to be 20% of Search Spend

Posted on April 27th, by Emily Rogers (Freeman) in Blog, Featured. No Comments

[vc_column_text width="1/1" el_position="first last"]

Adobe has released it’s Q1 2012 Global Digital Advertising Update, predicting that  Tablets & Mobile devices will make up 15 – 20% of US & UK search spend by the end of 2012.  In the UK, Search spend on Tablet and Mobile devices has increased 250% year on year. 

The Adobe Digital Index Update analysed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels.

For a concise view of the report findings, check out Adobe’s infographic:

[/vc_column_text] [vc_gallery type="flexslider_fade" interval="3" onclick="custom_link" images="494" custom_links="" width="1/1" el_position="first last"]

Tags: , ,