Tablets & Mobile Devices to be 20% of Search Spend
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Adobe has released it’s Q1 2012 Global Digital Advertising Update, predicting that Tablets & Mobile devices will make up 15 – 20% of US & UK search spend by the end of 2012. In the UK, Search spend on Tablet and Mobile devices has increased 250% year on year.
The Adobe Digital Index Update analysed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels.
For a concise view of the report findings, check out Adobe’s infographic:
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Tags: Research, Smartphones, Tablets
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