Targeting the New Screens in Our Lives


Category: Newsletter


Australian Smartphone Usage On The Rise

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

22nd May

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.


Singtel (Optus) buys 3D Ad Startup, AdJitsu

Posted by Emily Rogers (Freeman) in Blog, Newsletter. No Comments

9th May

Singtel is the parent company of Australia’s telco Optus, and Allen Lew, CEO of Optus’ Digital Life division said of the acquisition that it would allow Singtel to become a “significant mobile marketing entity”.


Ads in Mobile Video Critical Revenue Opportunity

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

7th May

A new report from Adobe has found that online video ad consumption is beginning to mirror that of traditional TV commercials. According to Jeremy Helfand from Adobe, over the next three years, two-thirds of the world’s mobile data traffic will be video, and serving ads into mobile video will become a critical revenue opportunity for publishers.


Why don’t Advertisers Spend More on Mobile?

Posted by Emily Rogers (Freeman) in Article Share, Blog, Featured, Newsletter. No Comments

2nd May

Tan Tmangraksat from Velti has written an interesting article for Mobile Commerce Daily, called “3 Things That Need to Happen For Mobile Ad Spending To Increase”.


Does Your Company Need a Mobile Champion?

Posted by Emily Rogers (Freeman) in Blog, Featured, Newsletter. No Comments

2nd May

Last week, Google launched an interactive, rich-media document called “Mobile Playbook – The Busy Executive’s Guide to Winning with Mobile”.   Practicing a bit of what they preach, Google recommend reading the document on your tablet, but it’s accessible online, or via a PDF.