Targeting the New Screens in Our Lives

10 Tips for Mobile Campaign Site Success

Posted on August 10th, by Emily Rogers (Freeman) in Blog, Featured. 2 comments

So you’re looking at mobile for your next media campaign. A great move, since smartphones and tablets have rapidly become our first screen for entertainment and discovery. With higher cut-through than conventional online ads, mobile offers brilliant opportunities for marketers to target and track with razor sharp accuracy.

Our very own Andrew Jacobs has identified his top tips to ensure your next mobile campaign is a success. They include:

  • - Instant on
  • - Understand the customer journey
  • - Focus on outcomes
  • - Big is the new small
  • - Work within existing systems
  • - Be location aware
  • - Consider all screens
  • - Mobile switcher code
  • - Test and optimise
  • - Track and evolve

To find out more, read the the full article Success On The Small Screen – 10 Tips for Mobile Campaign Site Success which was published in Marketing Magazine.